Format comparison

X Space (Campaign 1)

• 184 live participants (115 live, 69 replays)
• Topic: "Real World Impact, Real People, Real Stories"
• Format: Open audio discussion, low barrier to entry
• Outcome: Highest reach, broad accessibility, easy discovery

Zoom Webinar (Campaign 1)

• 32 registrations, ~11 live attendees
• Topic: "Cardano4Good in Action" (Earth Day focus)
• Format: Structured workshop with invited speakers
• Outcome: Deeper engagement, but significant drop-off from registration to attendance

Key Insights

X Spaces prove more effective for awareness and reach, aligning open-access ethos of blockchain communities. The format's accessibility - i.e. anyone can join without registration - made it ideal for introducing new community members to sustainability initiatives and Cardano4Good narratives.

Zoom webinars offered greater depth but faced participation challenges. The registration barrier, more formal structure, and lack of organic discovery limited attendance. However, for engaged participants, the format enabled more substantive dialogue and detailed exploration of topics.

Strategic Recommendation: Use X Spaces as the primary format for broad awareness and community engagement, while reserving Zoom for follow-up deep-dives with highly engaged subgroups. Improve Zoom attendance through stronger pre-event promotion, clearer value propositions, and post-event content repurposing (clips, highlights, summaries shared on X).