Milestone Structure

The project was structured across four milestones:

Milestone 1 - Research and content strategy development Comprehensive event research, attendee/speaker mapping, content pillar definition, community stakeholder analysis, and resource planning for both Consensus Hong Kong and Consensus Toronto.

Milestone 2 - Campaign 1 (Consensus Hong Kong) Attendance at Consensus Hong Kong 2025, production of 20 videos (interviews, creative shorts, sustainability content), 2 webinars (X Space and Zoom), and post-event analysis report.

Milestone 3 - Campaign 2 (Consensus Toronto) Attendance at Consensus Toronto 2025, production of 17 videos (interviews, news-style updates, creative shorts), and post-event analysis report.

Milestone 4 - Final analysis and summary This comprehensive post-content analysis report synthesizing learnings from both campaigns, plus a summary video showcasing project outcomes.

Core objectives

The identified overarching goals of this project were to:

• Strengthen Cardano's visibility at major industry events where its presence has historically been fairly limited.
• Spotlight builders, projects, and community members driving ecosystem development
• Demonstrate Cardano's alignment with the UN Sustainable Development Goals (SDGs)
• Experiment with diverse content formats to identify what drives reach, engagement, and trust
• Generate insights and best practices for future community-led marketing campaigns
• Demonstrate the value of creative, community-centered storytelling in blockchain marketing