Project Information
Name of project: Cattle Daddy Round Ups: Create, Educate and Amplify Cardano at Crypto Events
Project URL on IdeaScale/Fund: Here
Project Number: 1200077
Name of project manager: Lily Brodi
Fund / Challenge: Fund 12 - Cardano Open: Ecosystem
Date Project Started: August 2024
Date Project Completed: December 2025
Challenge KPIs and How the Project Addressed Them
Challenge: Cardano Open: Ecosystem (Fund 12)
Challenge Goal: Drive ecosystem growth, foster education and community initiatives, expand Cardano’s global footprint, and onboard more Cardano users through marketing, education, governance, and regional community building.
The project directly addressed the challenge objectives in the following ways:
Driving ecosystem growth
- Produced high-volume, event-based ecosystem storytelling designed to broaden awareness beyond the conference floor and into the wider online Web3 audience.
- Achieved 583,389 impressions across funded event coverage alone, expanding visibility for Cardano across multiple global event stages.
Marketing and education
- Created short-form, digestible content blending humour + education + builder visibility, aimed at making Cardano easier to understand and more shareable.
- Delivered 56 funded videos across Rare Evo + Dubai events, with structured “Round Up” outputs supporting post-event narrative continuity.
Expanding global footprint