This Post-Content Analysis Report represents the culmination of a four-milestone initiative funded through Project Catalyst to amplify Cardano's presence at major global blockchain events. Delivered collaboratively by Clay Nation, Cattle Daddy Media, and Sustainable ADA, this project set out to position Cardano as a visible, credible, and innovative voice within the broader crypto industry. Across two major campaigns - Consensus Hong Kong 2025 and Consensus Toronto 2025 - the team produced 37 videos, hosted 2 webinars, and generated over 569,000 impressions with nearly 178,000 unique views.

Beyond the numbers, these campaigns established Cardano's presence at events where the ecosystem has historically been underrepresented, showcased the builders and projects driving its development, looked to highlight pockets where Cardano contributes to SDG outcomes, and experimented with content formats to understand what resonates most effectively with diverse audiences.

This final report provides an analysis of both campaigns, examines performance metrics and audience engagement patterns, identifies key successes and challenges, and offers recommendations for future marketing efforts. It is intended as evidence of milestone completion for reviewers and as a resource for the Cardano community to understand what works in content-driven marketing and event participation.

Let’s get stuck in.