Most Successful Videos

Campaign 1 Winner: "there are so many $ADA holders rn"

• 33,227 impressions, 14,424 unique views, 2,206 engagements
• Format: Reaction-based creative short
• Possible success factors: Originality, humor, community identity, shareability
• insight: Authentic, spontaneous moments can outperform polished productions when they tap into community pride and recognition

Campaign 2 Winner: "just bought some cardano $ADA from an ATM in toronto"

• High impressions and engagement (specific metrics in detailed report)
• Format: Real-world utility demonstration
• Possible success factors: relatable narrative, IRL proof of adoption
• insight: Content showing Cardano being used in everyday contexts resonates strongly and helps bridge the gap between technology and application

Least Successful Videos

Campaign 1: Indigo Protocol Interview

• 3,043 impressions, 1,010 unique views, 182 engagements
• Challenge: Featured project did not actively amplify the content, and had a smaller social media presence.
• Lesson: Interview performance is heavily dependent on both the project's existing audience size and their willingness to share content

Campaign 2: Socious Interview

• 2,189 impressions, 815 unique views, 188 engagements
• Challenge: smaller project with limited social media following and minimal amplification after publication
• Lesson: Project interviews require collaborative promotion and benefit significantly from featuring projects with established audiences or particularly newsworthy developments