Both campaigns reached a predominantly English-speaking, Western audience:
Top Countries:
Critical Context:
It seems that this geographic concentration could reflect several overlapping factors. First, all content was produced in English, naturally limiting reach to English-speaking markets. Second, all three project (Clay Nation, Cattle Daddy Media, Sustainable ADA) are somehwat UK-based, meaning our existing follower bases possibly skew heavily toward UK audiences. Third, both Consensus events took place in major English-speaking cities (Hong Kong as an international business hub, Toronto in Canada), which of course influenced both who attended and who engaged with event-related content online.
The dominance of US audiences (38-40%) aligns with broader crypto industry demographics, where American retail and institutional investors represent the largest market globally. The UK's 8-9% share is disproportionately high relative to its population, likely reflecting the British nationality of the creators and their networks. Canada's 6-7% representation is similarly elevated due to Consensus Toronto's location and timezone-friendly content posting.
While these numbers demonstrate strong penetration in key Western markets, they also reveal a significant limitation: minimal reach into non-English-speaking regions where Cardano has active communities, including Japan, South Korea, parts of Africa, and Latin America. This geographic concentration is common for English-language crypto content but suggests an opportunity gap. Future campaigns could experiment with:
The data also raises questions about whether the campaigns successfully expanded beyond existing follower bases or primarily reinforced connections with audiences already familiar. High UK representation suggests the latter, though growth in US and Canadian engagement indicates some audience expansion might of occurred.
Gender: ~11% female, ~87% male
Age: Majority between 25-44 years old